Shea Moisture VS. Convenient Racism by Chimere Norris
February 25, 2015
The problem with black consumers having a problem with Shea Moisture featuring white children in recent advertisements seems like the pot calling the kettle black. In one breath "we" want racial equality and no racism to exist, but in the other breath "we" are upset when a product that can be used on humans period are marketed to other humans.
If this failed thought process could be taken a little further it would also imply that President Obama is only the president for African Americans because he’s black. This same thought pattern would imply that people of color are the only ones “allowed” to eat soul food. Or that white people are the only ones that can listen to Macklemore's rap music. I bet these are some of the same internet bullies that tried to tear down Lisa Price’s credibility last year when she sold Carol’s daughter to Loreal. I myself have used Garnier Fructis and a number of other beauty products that feature white women on their packaging and in their advertisements. Does that make me a sellout too?
Well then why on earth would they speculate that Shea Moisture is selling out because they want to make other humans aware that their products are good for all skin types too?
Comments I saw from twitter "Why can't we have anything to ourself" and " Tryna expand I guess smh", to "Nah I feel some type of way why not cast your kid unless ya investors white"
I get that black customers have helped Shea Moisture grow in popularity with the increase of the natural hair boom, but they don’t owe the black community exclusivity in sales because of that. Yes, our community may have been their target market at launch but a business’s main goal when opening up is to grow. Do you watch shark tank? If you do then maybe you understand a little better that this is in fact a smart business move for them. This is a black owned company making major moves and our support should not stop because of this. If this isn’t your thought than you may want to look at whom the real racist or sellout is.
This is Shea Moisture official statement to the backlash that they received on twitter and other social media outlets “We came across an image of a little girl with a puzzled expression that we imagine our #SheaFamily has when they run out of product, so we shared it with you. No ad. No agenda. As a certified minority-owned business, we are so proud of our heritage, our community and how far we’ve come — from a village market in Sierra Leone, to the streets of Harlem, to retailers throughout the U.S. With your support, we’ve been able to bring change, diversity and variety to retail. We hope you continue to join us in celebrating how the versatility of our products can help people everywhere.”
In order for us to demand racial equality for our people from others we have to also show that we are supportive of other races as well. Our ancestors didn't fight only for our own good, but for the greater good of all people, that we would be accepting and understanding of one another. Naturally Happy Hair will continue to support this brand and any other beauty brands that not only celebrates black beauty but invest back into our communities as well.